Who will be reading the content? Many steps need to taken in the planning phase of a website and one of those is defining your target audience. By understanding the people who are searching for, and using your product or service, you can write your content in a way they relate to.
Headlines that stand out. As people become more familiar with online researching techniques and internet speeds become faster, your website could be one of many that are glazed over. By having catchy headlines that are still relevant to your product or service, users may be more inclined to hang around.
Keyword insertion. Doing proper keyword research and placing your chosen keywords correctly throughout your content is of the upmost importance when it comes to SEO. More general and common keywords can have higher competition and may be searched with less intent by a potential customer, so be sure to assess the viability of long tail keywords as well.
More general and common keywords can have higher competition and may be searched with less intent by a potential customer, so be sure to assess the viability of long tail keywords as well.
Images mixed with your content. When discussing content people may not think at all about imagery and its impact. Aside from pictures telling at least a thousand words, it is important to note that well placed images can compliment content and always make sure that the image you use is relevant to the content you are writing.
Mobile friendly content. While lots of SEO friendly content can make for an informative read and the potential for higher Google rankings, you have to consider that most people could be visiting your website on a mobile device. With less screen space, it is important to keep your content to short, sharp “bursts”, placed methodically throughout the website and this will help you strike the right balance between satisfying Google’s crawlers as well as your site visitors.